Social Media Campaign
The Marlon Nash Drive
Role
Designer
Client
Homeless Health Care LA
Launch
July 2021
Website
instagram.com/marlonnashdrive/01.-
Introduction
This drive organized by Homeless Health Care LA and the Nash/Ellenburg family is aimed to raise awareness to the overwhelming rates of overdose in the US and to destigmatize the use of narcotics.
02.-
Process
The goal was to speak to the young-adult demographic - the same age Marlon was when he overdosed. HHCLA / Marlon's family believe that more people can be saved with information that prevents overdosing. The visual goal here was to present knowledge with attention grabbing color and type in a style that also spoke to who Marlon was as a person - artistic and fun loving.