Branding + Digital Marketing
The Lit Drop
01.-
Introduction
A Boston newspaper reached out to acquire branding for their column with a focus on Election 2021: A Year of Transition at Boston City Hall. They called it The Lit Drop as a reference to candidate promo literature that goes to voters, usually door-to-door.
02.-
Conclusion
After creating a variety of logos incorporating different forms of campaign materials (signs, brochures, buttons) we settled on a button design. The remaining assets involved an illustration of the Boston skyline and Boston City Hall.